Mastering Corporate Fundraising
Mastering Corporate Fundraising
Gain the practical tools to secure corporate funding and build lasting partnerships
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This course is created by Trialogue
Strengthen your organisation’s corporate fundraising
Securing funding from companies is becoming increasingly challenging. Having a compelling cause is not enough – nonprofits need a clear fundraising strategy, a grasp of what funders need, and the ability to demonstrate impact.
For almost three decades, Trialogue has researched CSI, responsible business and nonprofit sustainability, while working with companies and nonprofits across South Africa and the broader African continent.
This course combines industry research, real-world case studies and corporate perspectives to give you a clearer understanding of what funders are looking for and how successful corporate funding relationships are built.
You’ll hear directly from corporate funders and gain first-hand insight into what companies look for in nonprofit partners, why proposals succeed or fail, and how to position your organisation more effectively for funding opportunities.
Whether you’re new to fundraising or looking to sharpen your skills, this course will help you identify suitable corporate funders, improve your pitches and proposals, and build stronger relationships with companies.
Course outcomes
Learners will develop greater confidence, stronger fundraising practices and a better understanding of how to attract and retain corporate funders.
They will leave with a clearer fundraising strategy, actionable insights from corporate funders, and a certificate of completion demonstrating their commitment to professional fundraising practices.
Who is the course for
The course has been designed for:
- Fundraisers and development managers
- Nonprofit CEOs and executive directors
- Programme and partnership managers
- Donor relations practitioners
- Emerging fundraising professionals
- Community-based organisations seeking corporate support
No formal fundraising qualification is required.
Course description
Based on Trialogue’s extensive CSI research and experience working with both companies and nonprofits, this course provides practical guidance on fundraising from companies in a South African and African context.
By the end of this course, you will be able to:
- Understand how companies evaluate funding opportunities
- Identify funders aligned with your mission
- Approach prospective donors more strategically
- Develop stronger proposals and pitches
- Demonstrate your organisation’s impact with confidence
- Improve your fundraising readiness and credibility
- Build stronger relationships with corporate funders
- Create a more strategic and sustainable fundraising approach
For corporate funders, the course can help implementing partners strengthen fundraising practices, diversify funding sources and build greater organisational resilience. Companies can contact Trialogue about securing a package for their nonprofit partners.
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Course format, time commitment and cost
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Format: Self-paced, online
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Total learning time: Approximately 6 hours 10 minutes, plus optional additional resourcess
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Structure: Lessons (5-45 minutes), activities and a downloadable workbook
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Access: 90 days from enrolment. Extensions may be requested in writing if needed.
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Cost: R2 500 excluding VAT. Discounts are available for groups of practitioners.
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Certificate: Awarded on completion of all lessons and activities
Course modules
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Module 1: Introduction (1 hour 5 minutes minutes)
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Module 2: What do corporate donors want? (~1 hour 55 minutes)
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Module 3: Partnering with companies (~ 1 hour 20 minutes)
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Module 4: Ready, set, pitch (~ 1 hour 30 minutes)
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Module 5: Conclusion (~ 22 minutes)
Learners who complete all the modules will receive a certificate of completion.
