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Mastering corporate fundraising

Written by Siphesihle Manana on 17 September 2026.

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2500

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Module 1: Introduction (~65 minutes)

1.1. Course orientation

1.2. Why should you master corporate fundraising?

1.3. Activity: Map your funding resilience

Module 2: What do corporate donors want? (~115 minutes)

2.1. What motivates corporate donors?

2.2. What do companies look for in a nonprofit partner?

2.3. Trialogue’s ten tips for nonprofits

2.4. Hear from companies

2.5. Hear from nonprofits that partner with companies

2.6. Activity: Assess your organisation’s readiness for corporate partnerships

Module 3: Partnering with companies (~80 minutes)

3.1. Corporate funders: how to find them

3.2. Making sure you are aligned

3.3. Lessons on partnering with companies

3.4. Proving impact

3.5. Case studies: partnering with companies

3.6. Activity: Identify your organisation’s mission, vision and strategy

Module 4: Ready, set, pitch (~90 minutes)

4.1. The four-step guide to pitching – and the elevator pitch

4.2. Reframing your pitch

4.3. Activity: Prepare key elements of a funding proposal

Conclusion (~22 minutes)

5.1. Summative activity

5.2. Message from Trialogue

5.3. Post-course survey

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